I would devise a campaign that educates the public through a short video that can be advertised on social media outlets. It is estimated that 3.196 billion people are using social media. By creating a 1-minute video that explains what radon is, the dangers of radon, where it comes from, and how to test for it; we can reach millions of people and educate them on the risks. We can also create the video to be in various different languages, making it accessible for everyone. Stakeholders for this campaign would include the EPA, Dr. Akerley (he created the 3-minute video on Radon), Lung Cancer Organizations, or local/regional environmental health workers.
I love your plan to create a video short for social media outlets! Everyone is so engaged in social media and it will definitely get friends talking among themselves. I can see the young adult audience wanting to discuss this with their parents as well and get them engaged enough to do a radon test.
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